Google gives back

Google ads are everywhere: in your gmail, google search results, popular blogs. They’re popular because they get good results for both the advertisers and the publishers who put them on their websites or online blogs. Advertisers only pay when somebody clicks on their ad, and can set a fixed amount that they are willing to pay everyday so they won’t go over their advertising budget. But did you know that Google can publish your non-profit ads for free?

There are restrictions, of course: for example, US-based organizations must have current 501(c)(3) status, as assigned by the Internal Revenue Service or IRS. Go to this page for more information on Google Grants and to this page for organizations based in other countries.