Search Engine Optimization, part 1

A business gets astounding results from reaching the top of the results pages of various search engines. Bloggers also get more advertisers and therefore more revenue through increasing their page rank. The art of configuring your site and content to achieve this goal is called Search Engine Optimization.

First of all, the content should be both understandable to human readers and to search bots (programs used by search engines to crawl the world wide web and index sites). To achieve this, each page on your site should have meta tags with keywords and descriptions, especially the title tag which should contain your most important keyword. Each page should preferably be optimized for one or two keywords or phrases only.

To be continued…