Search Engine Optimization, part 2

Quality content is very important, especially content that people will link to and discuss on their blogs. The number of incoming links to your site is a big factor in bumping up your site to the top of the results page. Many people write controversial topics, or opinions on news articles, for the purpose of getting incoming links and making their site more visible not just for readers but also for the search bots.

The main content should also contain your keywords not just one time but several times, preferably formatted in special ways such as bold or italics. However, using the keywords too much will backfire because your site may be blacklisted as spam.